The “Black Nikka” brand consists mainly of three items, characterized by a “refreshing and mellow taste”[Clear] , “gorgeous aroma and mellow richness”[Rich Blend] , and “rich and firm drinking” [Deep Blend].
With the launch of Black Nikka Deep Blend Night Cruise, we
will further strengthen our proposal for a drinking scene where , further revitalizing the expanding domestic whisky market. Also, We propose to our customers a living culture that they enjoy with whisky by appealing to them how to enjoy a variety of whiskys on the theme that whisky is fun. The package design drew an illustration of a blue moon and ship shadow in the center of the black label. In addition, the name “Night Cruise” emotionally expresses the brand concept of “Black Nikka Deep Blend” such as “enjoying an adult night” and “going on a journey to the depths of the night”, and the taste features of this product called “long-lasting aftertaste”.
Quote: ASAHI | News Release
- 1． Manufacturers
- 2． Distillery
- 3． Product name and photo
- 4． Features
- 5． Awards
- 6． Price
- 7． Summary
Nikka Whisky Co., Ltd.
|Headquarters address:||5-4-31 Minami-Aoyama, Minato-ku, Tokyo 〒107-8616|
|Owned Distillery||Yoichi Distillery, Miyagikyo Distillery, Ben Nevis Distillery|
|Location||7-6 Kurokawacho, Yoichi-cho, Yoichi-gun, Hokkaido 〒046-0003|
|Start of operation||1936|
Yoichi Distillery in Hokkaido is known as Scotland in Japan. Dai Nippon Fruit Juice Co., Ltd. was established in 1934 by Masataka Taketsuru, called Massan.
Masataka Taketsuru believed that were indispensable for the creation of ideal whisky, so he chose Yoichi, which is located west of Otaru and at the base of the Shakotan Peninsula, from various candidate sites. His goal at his first distillery was to make a heavy and powerful malt whisky. He focused on reproducing the whisky-making methods that he learned at Scottish distillery without any compromise. The symbol of this commitment is “ This distillation method was adopted according to the method of the Long morn distillery that he learned. “If it is necessary to make real whisky, even if it is inefficient, I will protect it.” The passion that can be said to be the origin of Nikka Whisky and the dream of Masataka Taketsuru are still inherited.
For more information about Yoichi Distillery, please see this article.
|Location||1 Nikka, Aoba-ku, Sendai City, Miyagi 〒989-3433|
|Start of operation||1969|
It has been about 30 years since Masataka Taketsuru started his first distillery in Yoichi, Hokkaido. A second distillery was absolutely necessary for him, who believes that blending multiple raw liquor from different distilleries makes whisky more tasteful and rich. He chose Miyagikyo in Sendai, which has lush gorge blessed with two clear streams, the Hirose River and the Shin River. When he visited this place for the first time, he drank the black Nikka with water of the Shin River and checked the taste. It is said that he decided to build a distillery on the spot. Miyagikyo Distillery is proud ofIt is a distillation machine that was already old-fashioned at the time of introduction. Because it is old-fashioned, it is easy to leave ingredients that become miscellaneous taste, but because technology can turn it into the original aroma and sweetness of the raw material, he dared to choose this old distillation machine. At Miyagikyo Distillery, people who still inherit the passion of Taketsuru are still trying various things to find the deliciousness of whisky.
Image exhibition: NIKKA WHISKY | Miyagikyo Distillery
Read more about Miyagikyo Distillery in this article.
3． Product name and photo
Black Nikka Deep Blend NIGHT CRUISE
Miyagikyo Cafe Grain blended with key malt from Yoichi Heavy Peat aged for more than 10 years
This whisky accentuates the long-lasting savory and rich peaty finish that is the hallmark of the Black Nikka Deep Blend. When you drink it, you will feel the woody aroma of new oak barrels reminiscent of vanilla, the smooth, sweet, rich and deep dark taste, and the solid peat and bitter aftertaste of the barrels from the Yoichi heavy peat malt that has been aged for a long time, and you will feel the aftertaste in your mouth for a long time comfortably.
Blend Yoichi heavy peat malt
This whisky is made with a special blend of Yoichi heavy peat malt that has been aged for more than 10 years. It is comfortable and has a fragrant and long-lasting.
Blend bourbon barrel café grain
Blended with Miyagikyo Cafe Grain, aged in bourbon barrels. we balanced it with a soft sweetness that makes delicate peat stand out.
Use based on Black Nikka Deep Blend
Based on Black Nikka Deep Blend. You can feel the sweet aroma like vanilla and the rich taste of thick, derived from the newly barreled malt original sake that has been matured.
4-1． Tasting Notes
|Scent||Soft peaty and woody aroma of new oak|
|Taste||Sweetness, spiciness and a hint of smokiness from the oak|
|Lingering||Fragrant peat incense and barrel bitters, followed by salty peat|
4-2． Product Specifications
|Number of sales||Limited quantity 10,000 cases (120,000 bottles)|
|Suggested retail price||2,200 yen (2,000 yen excluding tax)|
|Release date||May 28 at 12:30 AM|
There are no awards at this time.
6-1． Manufacturer’s suggested retail price
|Product name||Black Nikka Deep Blend Night Cruise|
|Suggested retail price||2,000 yen (tax included: 2,200 yen)|
6-2． Resale prices at Mercari
Resale prices at Mercari are around 5,000 yen to 6,000 yen. (*As of March 10, 2021)
6-3． Yahoo Auction Winning Bid Price
The winning bid price at Yahoo Auction is 4,801 yen, up to 8,732 yen, average 6,433 yen (*Statistical information for the past 120 days from March 10, 2021)
6-4． Rakuten, Yahoo Shopping, Amazon
It is also sold on mail order sites for around 8,000 yen to 10,000 yen. (*As of March 10, 2021)
6-5． Offered prices at BAR Shinkai
“BAR Shinkai” operated by this site offers one cup, 45 ml: 900 yen.
Through the launch of “Black Nikka Deep Blend Night Cruise”, we will further strengthen the proposal of a drinking scene where people enjoy whisky on the rocks while relaxing at home, and further revitalize the growing domestic whisky market. In addition, under the theme of “whisky is fun. Under the theme of “whisky is fun,” the brand will promote various ways to enjoy whisky and propose to customers a lifestyle culture to enjoy with whisky.
Since the renewal of “Black Nikka Deep Blend” in 2018, we have set the brand message “Let’s go on a journey into the depths of the night. Since the product renewal of “Black Nikka Deep Blend” in 2018, we have set the brand message of “Let’s go on a journey to the depths of the night,” and will propose the drinking style of “Rock & Alone Relaxation Time.
Quote: NIKKA| News Release
The Black Nikka series is a good whisky with good cost performance, and “Clear”, “Rich Blend” and “Deep Blend” are each based on the concept, and they are sold for 180 ml each, so you can easily compare them. Even if you look at other manufacturers, there is no whisky that has a product lineup based on the concept of “relaxation time at home” so far.
■See also other articles about Nikka Whisky.