NewsSuntory Whisky: Measures to Counter Counterfeit Whisky on the Market – Efforts to Further Enhance Brand Value
Suntory Holdings Ltd. announces countermeasures against counterfeit bottle sales found on secondary sales and purchase sites. This is an initiative to protect the brands of products distributed in the market. Recently, counterfeit bottles of Yamazaki 12year have become a hot topic. It seems that there are unscrupulous companies producing fake bottles on auction sites and flea market apps, etc., and selling completely different products with completely different contents.
