Suntory announced that “Suntory Premium Highball Hakushu <Sherry Barrel Original Whisky Blend> 350ml can” will be released in limited quantities nationwide from Tuesday, December 26. The price is 660 yen (tax included).
This will be the third highball can after the release of “Suntory Premium Highball Hakushu” in June and “Suntory Premium Highball Yamazaki” in August as part of Suntory Whisky’s 100th anniversary celebration. Reservations have already begun. It is expected to be more popular than the previous Highball cans, so be sure to make a reservation.
1. Where can I make a reservation?
The set with Suntory The Premium Malts Master Dream is available for pre-order on Amazon.
2. Suntory Premium Highball Hakushu <Sherry Barrel Original Whisky Blend>
Since the previous Hakushu Highball can was so well received, there are high expectations for the new Sherry Barrel Original Whisky Blend. I think that 660 yen is a lot of money for a can of highball! However, the market price for a can of Hakushu Highball at a restaurant is 1,000 to 1,500 yen (800 yen at the cheapest), so Hakushu lovers will want to have this product. I am looking forward to seeing how much nuance the sherry casks have to offer.
The contents are based on a refreshing smoky base, with accents of original sake matured in sherry casks. It features a sweet and gorgeous aroma. We have blended it so that it can be enjoyed over ice in a glass.
The package depicts the Hakushu Distillery on a green base, which is reminiscent of the “deep forest” color of the Hakushu brand, and the word “Hakushu” is prominently displayed to convey a sense of authenticity. In addition, the phrase “Sherry Barrel Whisky Blended” conveys the product’s unique characteristics.
| Product name | Suntory Premium Highball Hakushu <Sherry Barrel Original Whisky Blend> |
|---|---|
| Distinction by alcohol | ー |
| Ingredients | Malt |
| Cask type | Sherry casks and others |
| Number of bottles | Limited quantity |
| Degree of alcohol content | 9% |
| Price | Suggested retail price: 660 yen (tax included) |
Lastly: Recommended Books on Japanese Whisky
If you want to learn more about Japanese whisky, which is a global trend, we highly recommend these books.
(1).Whisky Galore Vol.29 December 2021 issue
In the December 2021 issue of Whisky Galore, published by the Whisky Culture Research Institute, we report on 11 Japanese craft distilleries, including some that are open to the public for the first time, under the title of “Japanese Whisky Craft Frontline,” the first of three consecutive issues. Why did the popularity of Japanese whisky and the craft boom occur? We will examine with interviews. Chichibu Distillery / Chichibu No.2 Distillery / Mars Shinshu Distillery / Mars Tsunuki Distillery / Kanosuke Distillery / Hioki Distillery / Ontake Distillery / Osuzuyama Distillery / Kaikyo Distillery / Hanyu Distillery / Konosu Distillery
(2). Japanese Whisky as an Education for Business
This is a book written by Mamoru Tsuchiya, a world-famous whisky critic and representative of the Whisky Culture Research Institute, titled “Japanese Whisky as a Culture that Works for Business” .
The book covers the basics of whisky, the introduction of whisky to Japan, the birth of Japanese whisky, advertising strategies and the rise of Japanese whisky, and the current rise of craft distilleries. This is a book that summarizes Japanese whisky in a very easy to understand way.
(3). Whisky and I (Masataka Taketsuru)
Masataka Taketsuru, the founder of Nikka Whisky, devoted his life to brewing whisky in Japan. This is a revised and reprinted version of the autobiography of a man who simply loved whisky and talked about himself. The book vividly depicts the days when he went to Scotland alone to study as a young man and overcame many hardships to complete Japanese whisky, as well as his companion, Rita.
(4). A Letter of Challenge from a New Generation Distillery
Launching in 2019. With the world experiencing an unprecedented whisky boom, what were the managers of craft distilleries thinking and what were their thoughts as they took on the challenge of making whisky? This book tells the stories of 13 craft distillery owners, including Ichiro Hido of Venture Whisky, famous for his Ichirose Malt, who inspired the birth of craft distilleries in Japan.
(5). Whiskey Rising
This is the Japanese version of Whisky Risng, published in the US in 2016, with much updated content. Not only does it describe the history of Japanese whisky in detail, but it also includes data on all the distilleries in Japan, including the craft distilleries that have been founded in recent years. The book also includes descriptions of the legendary bottles that have been released, as well as information on bars where Japanese whisky can be found.
