“YOIYO [Saburomaru Distillery] Takahiko Inagaki Selection,” the11th in the “YOIYO” series, is now available from Lotte’s [Japanese craft sake chocolate].
The YOIYO series has previously collaborated with Mars Shinshu Distillery, Akkeshi Distillery, Gaiaflow Shizuoka Distillery, Mars Tsunuki Distillery, and Sakurao Distillery, but this is the first time for Saburomaru Distillery.
There is a YOIYO present campaign again this time, and it seems that “Single Cask Whisky Saburomaru” will be awarded to three winners. Please check the following ‘3. ~Good night with YOIYO~ “Single Cask Whisky Saburomaru” Present Campaign’ for the eligible products and the conditions for entry.
1.What is “YOIYO”?
Get drunk on Japan, Chocolate.
There is a Japan you have not yet discovered.
It is the taste of pure water, local ingredients, and traditional techniques.
We have packed carefully crafted sake into a single piece.
Enjoy it at dusk or after dinner as if you were going on a trip.
This is a chocolate for adults.
Have a good night, feeling a little tipsy.
“YOIYO” is a so-called [Japanese craft sake chocolate] or “whisky bonbon” sold by Lotte Co. The wonderful taste of Japanese whisky and the passion of the whisky maker and the chocolate maker are packed into a single piece of chocolate.
The package design of each product has a fashionable design printed with the regional scenery of each distillery and distillation equipment.
The first release, “YOIYO <Mars Shinshu Distillery> Komagatake” has been a hot topic among whisky fans since its release.
This time we will introduce the 11th release, “YOIYO [Saburomaru Distillery] Takahiko Inagaki Selection”.
2. Vol.11 “YOIYO [Saburomaru Distillery] Takahiko Inagaki Selection”
| Product name | YOIYO [Saburomaru Distillery] Takahiko Inagaki Selection |
| Release date | April 11, 2023 |
| Sales price | 1 piece: 648 yen (tax included) Set of 3: 1,749 yen (tax included) Set of 10: 6,480 yen (tax included) (free shipping) |
| Purchase page | 1 piece Click here to purchase Set of 3 Click here to purchase Set of 10 Click here to purchase |
3. ～Good night with YOIYO～ “Single Cask Whisky Saburomaru” Present Campaign
Lottery for 3 winnersof Single Cask whisky Saburomaru!
[Entry period]
First Period: Tuesday, April 11, 2023 – Wednesday, May 31, 2023
Second Period: Thursday, June 1, 2023 – Friday, June 30, 2023
Third period: July 1, 2023 (Saturday) – July 31, 2023 (Monday)
[Application Requirements] The following three points.
(1) Purchase of 1,500 yen (including tax) worth of the following products will be counted as one entry.
Purchases made outside of the Lotte Online Shop are not eligible.
1. YOIYO <Saburomaru Distillery> Takahiko Inagaki Selection
2. YOIYO <Saburomaru Distillery> Takahiko Inagaki Selection 3 piece set
3. YOIYO <Saburomaru Distillery> Takahiko Inagaki Selection 10 piece set
(2)Register as a member of LOTTE Membership
You can get a 500 yen coupon for registering as a new member.
Click here to register as a new member.
(3) Lotte Online Shop Mail Magazine Registration
You can apply for 4 units for 1 set of 10 or 1 unit for 1 set of 3.Each person may apply for as many units as they wish.
[Present products]
Total of three winners will receive. (1st term: 1, 2nd term: 1, 3rd term: 1)
Single cask whisky used in YOIYO. A premium bottle with Inagaki’s signature on the original label.
Alcohol content: 61%.
Content: 200ml
Yeast: Ale yeast, whisky yeast
Malt: Heavily peated 50ppm
Mashtan: Miyake Seisakusho
Pot still: ZEMON
Click here for the special campaign website
4. Review of Target Products
4-1. YOIYO [Saburomaru Distillery] Takahiko Inagaki Selection
- Image source: YOIYO/Japanese craft sake chocolate｜Lotte Mouth Lovers
- Image source: YOIYO/Japanese craft sake chocolate｜Lotte Mouth Lovers
- Image source: YOIYO/Japanese craft sake chocolate｜Lotte Mouth Lovers
I found the blend of whisky and chocolate very similar and interesting.
Peat has the effect of amplifying the flavor, and I think that when combined with the whisky, it brings out the appeal of the milk chocolate and makes it taste integrated and delicious.
I would like people to eat it when they want to take a break at night or when they need a change of pace, even though drinking alcohol makes them too drunk to do their work.
I would be happy if this is a good opportunity for people to come in contact with Saburomaru and become interested in Japanese whisky and drinking it.Takahiko Inagaki, Blender & Manager, Saburomaru Distillery
Reference: Lotte’s official website
5. Products of the Saburomaru Distillery
For more information about the products of Saburomaru Distillery, please visit ↓here↓.
https://en.jpwhisky.net/2022/12/27/saburomaru_second-2/
https://en.jpwhisky.net/2023/02/14/new_smokyhighball-2/
Lastly: Recommended Books on Japanese Whisky
If you want to learn more about Japanese whisky, which is a global trend, we highly recommend these books.
(1).Whisky Galore Vol.29 December 2021 issue
In the December 2021 issue of Whisky Galore, published by the Whisky Culture Research Institute, we report on 11 Japanese craft distilleries, including some that are open to the public for the first time, under the title of “Japanese Whisky Craft Frontline,” the first of three consecutive issues. Why did the popularity of Japanese whisky and the craft boom occur? We will examine with interviews. Chichibu Distillery / Chichibu No.2 Distillery / Mars Shinshu Distillery / Mars Tsunuki Distillery / Kanosuke Distillery / Hioki Distillery / Ontake Distillery / Osuzuyama Distillery / Kaikyo Distillery / Hanyu Distillery / Konosu Distillery
(2). Japanese Whisky as an Education for Business
This is a book written by Mamoru Tsuchiya, a world-famous whisky critic and representative of the Whisky Culture Research Institute, titled “Japanese Whisky as a Culture that Works for Business” .
The book covers the basics of whisky, the introduction of whisky to Japan, the birth of Japanese whisky, advertising strategies and the rise of Japanese whisky, and the current rise of craft distilleries. This is a book that summarizes Japanese whisky in a very easy to understand way.
(3). Whisky and I (Masataka Taketsuru)
Masataka Taketsuru, the founder of Nikka Whisky, devoted his life to brewing whisky in Japan. This is a revised and reprinted version of the autobiography of a man who simply loved whisky and talked about himself. The book vividly depicts the days when he went to Scotland alone to study as a young man and overcame many hardships to complete Japanese whisky, as well as his companion, Rita.
(4). A Letter of Challenge from a New Generation Distillery
Launching in 2019. With the world experiencing an unprecedented whisky boom, what were the managers of craft distilleries thinking and what were their thoughts as they took on the challenge of making whisky? This book tells the stories of 13 craft distillery owners, including Ichiro Hido of Venture Whisky, famous for his Ichirose Malt, who inspired the birth of craft distilleries in Japan.
(5). Whiskey Rising
This is the Japanese version of Whisky Risng, published in the US in 2016, with much updated content. Not only does it describe the history of Japanese whisky in detail, but it also includes data on all the distilleries in Japan, including the craft distilleries that have been founded in recent years. The book also includes descriptions of the legendary bottles that have been released, as well as information on bars where Japanese whisky can be found.
