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Suntory to Raise Prices of Five Brands, Including Hibiki, Yamazaki, and Hakushu, from April 1, 2024. Background, market price, and future impact

On November 21, 2023, Suntory announced a price revision for certain domestic premium whiskey products. The price of 19 products of 5 brands including "Hibiki", "Yamazaki", and "Hakushu" will be raised from April 1, 2024. The same applies to "Macallan" and "Bowmore". The contents of the price increase, background, market price trends, and future impact are discussed.
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