[August 8, 2023 Release] Suntory Premium Highball Yamazaki quantity limited release

New Release
New Release
SuntoryYamazaki Distillery

Suntory announced that it will release a limited quantity of “Suntory Premium Highball <Yamazaki> 350ml cans” nationwide on Tuesday, August 8, 2012. The price is 660 yen (tax included).

This is the second product in Suntory Whisky’s 100th anniversary celebration. The previous first product was Premium Highball Hakushu. It will go on sale soon, on June 6.
In addition, the 100th anniversary labels of Yamazaki NV, Yamazaki 12year old, Hakushu NV, and Hakushu 12year are also on sale. I have the impression that more and more people are getting them by now. Many of you may be interested in having all four types of 100th anniversary labels.

1. Premium Highball Yamazaki Where can I buy it?

This set with Suntory The Premium Malts Master Dream is now available for pre-order on Amazon and Rakuten.

2. 100th Anniversary of Suntory Whisky, 2023 Business Policy

2-1. 100th Anniversary Commemoration, Launch of Limited Edition Products

As the first product to commemorate the 100th anniversary of Suntory Whisky, “Suntory Premium Highball <Hakushu> 350ml can”, which is made by carefully selecting only Hakushu malt whisky suitable for highballs, was released in limited quantities from Tuesday, June 6, 2012. The second product, “Suntory Premium Highball <Yamazaki> 350ml can,” will be available in limited quantities from Tuesday, August 8.

In addition, “Suntory Single Malt Whisky Yamazaki”, “Suntory Single Malt Whisky Yamazaki 12year”, “Suntory Single Malt Whisky Hakushu”, and “Suntory Single Malt Whisky Hakushu 12year”, with labels featuring the design of the distillery where the manufacturing process takes place, have been on sale sequentially since mid-April, with the year 2023 limited edition design. The design depicts the distillery, expressing Suntory Whisky’s desire for the future. The content is said to be the same as the current product, but it seems to be a real battle to win.

2-2. Capital investment

Capital investment of 10 billion yen is planned for the Yamazaki and Hakushu distilleries by 2024, mainly for the purpose of further improving quality and enhancing the appeal of the distilleries.

2-3. Introduction of “floor malting” at Yamazaki and Hakushu Distilleries

Yamazaki and Hakushu Distilleries will introduce “floor malting,” in which wheat soaked in water is spread out on the floor and stirred repeatedly. This is a traditional process that is now only practiced in a few distilleries in Scotland due to the considerable amount of labor (manpower and time) involved. Suntory will introduce floor malting as a symbol of its challenge to whisky making, and will aim for further “delicious quality”.

2-4. Yamazaki Distillery: Introduction of “Electrically Heated Distillation Kettle (Pot Still)”

Since 1968, Yamazaki Distillery has been challenging the development of new technologies and the creation of different types of original whisky to improve the overall quality of Suntory whisky at its small-scale distillation facility called “Pilot Distillery”. This time, by introducing a distillation pot that can be electrically heated in addition to direct heating, Suntory will begin research on further quality improvement, etc., and its purpose seems to be to act as a symbol of the challenges in whisky making. The shape, size, and manufacturer of the pot still to be introduced have not been disclosed.

2-5. Introduction of “Yeast Cultivation Process” at Hakushu Distillery

The Hakushu Distillery will introduce a “yeast cultivation process” for one of its raw materials, aiming to procure high-quality yeast on an ongoing basis. By focusing on even the raw materials, the distillery will further improve the “taste quality.

3. Suntory Premium Highball Yamazaki

The catchphrase is “deep lingering taste of Mizunara oak”

At first glance at the same price as the previous Premium Highball Hakushu, 660 yen is expensive! At first glance, however, the price is the same as that of the previous premium highball Hakushu, but since a glass of Yamazaki highball at a bar or restaurant costs 1,000 to 1,500 yen (or 800 yen at the lowest), this is a product that any Yamazaki lover would probably want to try at least once.

The alcohol content is slightly high at 9%, and if one were to try to make 350ml of a 9% highball with a 700ml bottle, it would be about 9 glasses, so 660 yen is too expensive! I guess that does not mean that 660 yen is too much. Now I am wondering about the difference in taste from the Yamazaki highballs we drink at the store.

The highball features a thick flavor and a deep aftertaste derived from the Mizunara oak barrels, using only carefully selected Yamazaki malt sake that is suitable for highballs. The blend is designed to be enjoyed over ice in a glass.
The package depicts the Yamazaki Distillery based on the “Yamazaki” brand colors, and the word “Yamazaki” is prominently displayed to convey a sense of authenticity. In addition, the phrase “deep lingering taste of Mizunara oak” conveys the characteristics of the product.
Reference: “Suntory Premium Highball <Yamazaki> 350ml can” to be released in limited quantities on May 30, 2023 News Release by Suntory

Product name

Suntory Premium Highball Yamazaki
Alcoholic Beverage
Number of bottlesLimited quantity
Alcohol content9%
PriceSuggested retail price: 660 yen (tax included)
Misato Ushiwata

Born in Fukushima Prefecture.
She attended a university in Tokyo, where she studied brewing and other sciences while translating articles for the "Japanese Whisky Dictionary".

Misato Ushiwataをフォローする
Japanese Whisky Dictionary