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Suntory to Raise Prices of Five Brands, Including Hibiki, Yamazaki, and Hakushu, from April 1, 2024. Background, market price, and future impact

On November 21, 2023, Suntory announced a price revision for certain domestic premium whiskey products. The price of 19 products of 5 brands including "Hibiki", "Yamazaki", and "Hakushu" will be raised from April 1, 2024. The same applies to "Macallan" and "Bowmore". The contents of the price increase, background, market price trends, and future impact are discussed.

2023.11.24 2024.02.08

[YOIYO Series 13th] Sake Ganache (Asaka Distillery)

The 13th in the series is a ganache type chocolate from the Sasanogawa Shuzo, Asaka Distillery, priced at 1,640 yen (tax included).The limited edition whisky, a blend of five barrels carefully selected for YOIYO, is made from bourbon barrels of unpasteurized Asaka whisky.

2023.11.22 2024.02.08

[To be held on Sunday, February 11, 2024] Whisky & Spirits Festival 2024 in Yokohama

The "Whisky Festival" has been held to date, specializing in Western liquors such as whisky and gin, but for the festival that will mark the start of 2024, the framework will be expanded to include "spirits from around the world". The festival will be held for the first time on Sunday, February 11, 2024, at Pacifico Yokohama as "Whisky & Spirits Festival 2024 in Yokohama".

2023.11.16 2024.02.08

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[To be held on February 19-21, 2024] Tickets for the World Whisky Forum are now on sale

The World Whisky Forum is a big event in the whisky world that takes place every 18 months.Anyone involved in whisky production, from small producers to major corporations, is welcome to attend.It is an event where people exchange knowledge and techniques related to whisky and business, as well as information about the efforts of the whisky industry as a whole. There are also tastings of rare whiskies at the event.

2023.11.15 2024.02.08

[Limited quantity] ROYCE’ raw chocolate [Ao’s snacks] is now on sale

Hokkaido chocolate maker ROYCE' Confecto Co., Ltd. commemorates its 40th anniversary with a collaboration product with Suntory Heki Ao: "Raw Chocolate Ao Snacks for Highballs" and "Raw Chocolate Ao Snacks for Rocks".

2023.11.14 2024.02.08

[Until November 28] Yokogawa Distillery Crowdfunding

"Yokogawa Distillery" from Kirishima City, Kagoshima Prefecture, Japan, is conducting a crowdfunding campaign. Newborn of the distillery and support purchase of whisky to be completed in 3 years.

2023.11.14 2024.02.08

The goal was reached within 3 hours of the start of the project! “Komada -A Whisky Family-” The project to revive the fantastic whisky “KOMA” has started!

A project to revive the fantastic whisky "KOMA" that appears in the film "Komada -A Whisky Family-," an animated feature film to be released on November 10, 2023, has started on a crowdfunding campaign. The goal was reached within 3 hours of the start of the project, and the project is already making rapid progress, exceeding the goal by more than 2.5 times.

2023.11.12 2024.02.08

[New distillery] Yabu distillery, Hyogo.

New distillery, Yabu Distillery, starts production in the Nakama area of Oya-cho, Yabu City, Hyogo Prefecture. What are its features and the flavor it aims for?

2023.11.07 2024.02.08

World’s Most Admired Whiskies 2023 edition, Yamazaki ranked second, with Nikka, Hibiki, Chichibu and Hakushu also on the list.DRINKS INTERNATIONAL

Drinks International's annual "World's Most Admired Whisky 2023" was announced on October 31, 2023. Yamazaki" ranked second, and "Nikka," "Hibiki," "Chichibu," and "Hakushu" also ranked in the top 50.

2023.11.03 2024.02.08

Could it be the saviour of the barrel shortage? Successful mechanisation of the recharging process of whisky casks, enabling a significant increase in production.

It is said that there are only about 50 cooperage craftsmen in Japan today.Whiskey casks are one of the three sacred items that are indispensable in these days of the craft whiskey warring states.Many companies are suffering from a shortage of whiskey barrels because they cannot keep up with the increased demand for whiskey barrels, which are made by hand.In order to break out of this situation, Shimada Lumber, Wakatsuru Brewery, and Sato Ironworks developed the "Barrel Roll," a machine that automatically scrapes the surface of whiskey barrels.They developed the "Barrel Roll."

2023.11.03 2024.02.08

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